Following more than two years of consumer research and planning, the State of Illinois unveiled “Copi,” the new name for Asian carp.

The new name and brand are designed to address public misconceptions about this delicious top-feeding fish, which is overrunning Midwest waterways.

Copi (choosecopi.com) are mild, clean-tasting fish with heart-healthy omega-3s and very low levels of mercury. Increased consumption will help to stop them from decimating other fish populations in the Great Lakes and restore an ecological balance to waterways down stream.

“Enjoying Copi in a restaurant or a...